We are thrilled to announce an exclusive sales and distribution partnership with Hofmeister, the iconic Bavarian lager. This new partnership will enable Hofmeister to leverage our extensive on- and off-trade distribution network across Great Britain.
Initially brewed in the UK in the 1970s, the beloved brand renowned for its ‘Follow The Bear’ TV campaign was relaunched by lifelong friends Spencer Chambers and Richard Longhurst after they acquired it from Heineken in 2016.
They relocated production to Bavaria, the birthplace of lager. Here, the 500-year-old purity laws dictate that the beer is brewed using only three of the finest local ingredients. In 2017, the inaugural kegging of Hofmeister Helles took place. Attention to detail, integrity, andcommitment to quality are apparent in every sip of Hofmeister, which resulted in it being awarded ‘World Best Helles Lager’ at the IWSR World Beer Awards.
We are delighted and excited to welcome this iconic World Lager into our portfolio. World lager is one of the fastest-growing alcohol categories in the UK on trade. It has been a gap in our portfolio, and Hofmeister is the perfect addition.
Hofmeister Helles (5.0 ABV) will be joined by a Bavarian wheat beer, Weisse (5.1% ABV) and a low-and-no Helles ‘Bearly’ (0.5% ABV).